Customers with plans underwritten by United States Fire Insurance Company and administered by C&F Insurance Agency, please click here to access your plan.

PetPremium Privacy Policy

UPDATES: March 10th, 2014, April 17th, 2017, September 9th, 2020, March 1st, 2021, November 19, 2021

Petpremium policy holders who were underwritten prior to March 1st 2021, please scroll down to review by United States Fire Insurance ("USFI") Privacy Policy .

This privacy policy was created to let you know what information we collect from you, what we do with it, and to assure you that your information will be respected on our website: owned and operated by PetPremium Inc, (referred to herein as "Provider", the "Site", "we" or "us"). a subsidiary of Pet Assistant Holding LLC. ("PAH") The Provider attempts to protect your privacy to the maximum extent possible.

We currently offer users the option to request quotes on pet insurance products (referred to herein as "Services"). By using the Site and the Services, you consent to the following terms.


This policy covers the following topics:

  • What personally identifiable information is collected from you through the Site or the Services.
  • How the information is used.
  • With whom the information may be shared.
  • What choices are available to you regarding collection, use, and distribution of the information; and
  • How you can OPT OUT of receiving marketing information from or providing personal information to Provider.
  • How you correct errors or inaccuracies in your information.

1. What information do we collect?

We collect several different types of information from you:

A. We collect personal information when you get a quote or register with us and when you use our Services. We may combine this quote, information about you with information we obtain from our business partners, PAH or other companies. During the quoting or registration for some of our services, we may require users to give us basic contact information (such as your first and last name, e-mail addresses, and mobile phone number). We also collect basic information about your pet(s) to include but not limited to, name of pet, breed, gender, age, weight, health history, and zip code where pet resides. You understand and agree that that information collected on your pet is not deemed personal information. It is also not confidential or proprietary to you. Petpremium is not responsible for securing any information that you provide to us about your pet(s). If you want your pet's information kept private do not share such information with Petpremium. We also collect Payment information such as bank account information or credit card information. The information requested on the registration form may change from time to time. Although additional demographic information may be requested at the time of registration, only information marked "required" is necessary for registration and utilization of our services. By providing your phone number and electing to have one of our pet insurance experts make contact with you regarding your pet insurance options. We make contact with you using the phone number you provide to Petpremium. We do not collect contact information from you unless you provide it to us voluntarily. This occurs when you are interacting with us on our Petpremium comparison site or when you send us an email.

B. Information collected through use of the Site and Services In addition to the specific questions you answer when you register for our Services, we may also collect information from winners of our contests, such as their street address, phone number, and date of birth so that we can comply with various state and federal reporting requirements.

As is true of most web sites, we gather certain information automatically and store it in log files. This information includes Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

We may combine this automatically collected log information with other information we collect about you. We do this to improve services we offer you and to improve marketing.

Technologies such as: cookies, beacons, tags, and scripts are used by our marketing partners, affiliates, or analytics or online customer support providers. Cookies are small packets of data that website stores on your computer or mobile device's hard drive so that your computer will remember about your visit to our sites. These technologies are used in analyzing trends, administering the site, tracking users' movements around the site and to gather demographic information about our user base. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.

We use cookies for our shopping cart, to remember users' settings (e.g., language preference), and for authentication. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our site, but your ability to use some features or areas of our site may be limited.

We and third parties with whom we partner to provide certain features on our site or to display advertising based upon your Web browsing activity use LSOs such as HTML 5 to collect and store information.

Various browsers may offer their own management tools for removing HTML5 LSOs.

We may partner with a third party to either display advertising on our Web site or to manage our advertising on other sites. Our third-party partner may use technologies such as cookies to gather information about your activities on this site and other sites in order to provide you advertising based upon your browsing activities and interests. If you wish to not have this information used for the purpose of serving you interest-based ads, you may opt-out by clicking here. Please note this does not opt you out of being served ads. You will continue to receive generic ads.

We do not accept registrations from persons under the age of eighteen. If you are between the ages of 16-18 you must have your parent's approval to register. If we learn that a user is under the age of eighteen without valid parental approval, we will terminate the account and delete the user's information. We will not be liable for any content or advertisements viewed by minor children in violation of the terms of this policy.

In compliance with the Children's Online Privacy Protection Act (COPPA), the Site is not directed at or designed to attract children. Accordingly, we do not knowingly or intentionally collect personally identifiable information from anyone under 13 years of age.

2. What do we do with the information we collect?

Without limiting the foregoing, by providing your personal information on the Site, you agree that such act constitutes an inquiry and/or application for purposes of the Amended Telemarketing Sales Rule (16 CFR §310 et seq.), as amended from time to time (the "Rule") and applicable state do-not-call regulations. As such, notwithstanding that your telephone number may be listed on the Federal Trade Commission's Do-Not-Call List, and/or on applicable state do-not-call lists, we retain the right to contact you via telemarketing, including by means of a pre-recorded message and automated voice dialing, in accordance with the Rule and the applicable state do-not-call regulations.

Your acceptance of the terms and conditions of this Site constitutes your express written consent to receive telemarketing calls from third-party marketers, including by means of a pre-recorded message and automated voice dialing. Your consent will be effective regardless of whether the number you have provided: (a) is a home, business, or cell phone line; or (b) is or will be registered on any state or federal Do-Not-Call (DNC) list, and such consent shall remain in effect until you revoke your consent by contacting us, as described in Section 5 ("OPT OUT").

You further consent to receive autodialed and/or pre-recorded telemarketing calls from or on behalf of Provider and Provider's third-party marketing partners at the telephone number you provide to us, including your wireless number, if applicable. You understand that consent is not a condition of purchase.

We use the information we collect from you to do the following:

  • provide the Services to you,
  • confirm your agreement with us for use of the Services,
  • improve our Services,
  • award contest prizes,
  • customize certain pages or Services for you, and
  • send you newsletters, promotional information, and updates.

3. With whom do we share information?

We will share your personal information with third parties only in the ways that are described in this privacy policy.

  • We will share this information with our affiliates, including Pet Assistant LLC and all subsidiaries of Pet Assistant Holdings LLC.
  • We will share this information with websites of certain insurance providers and or venders when you click certain links or buttons on the sites.
  • When clicking "enroll", "purchase,"'" additional information", "more information" or other such buttons like that on the sites related to insurance or insurance related products you consent to our sharing your information, including contract information with the companies offering such insurance or insurance related product.
  • We may disclose such information to third party vendors (e.g., data storage and processing facilities) or third parties who offer insurance products you ask to obtain quotes for. This information is used to assist us in providing our services, subject to similar obligations of confidentiality to those contained in this Privacy Policy. These companies are authorized to use your personal information only as necessary to provide said services. However, you may opt out of such sharing by emailing us at
  • We may sell pet information, and email address of pet parents to marketers, pet care companies, insurance companies, health companies, pet research companies, media companies, veterinary organizations. We may also sell pet information to educational institutions who may use such information to market their products and services to you, or to preform market research or educational research. However, you may opt out of such sharing by emailing us at
  • We will access, use and share the information to provide our services of answer questions or to provide service and support. We may also employee other companies to preform functions like customer service, marketing assistance, hosting services, data storage, email management and error tracking. These companies will have access to your information as necessary to preform their functions to the extent permitted by law.
  • We may disclose the name of winners of our contests as may be required by law on our Site and in winner's lists.
  • We may also disclose information about you as we believe is reasonably necessary to comply with laws such as to comply with a subpoena, regulations, court or administrative orders. When we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
  • We may disclose your personal information upon a transfer or sale to another entity of all or substantially all our stock or assets in the line of business that this privacy policy relates or upon any other corporate reorganization. You will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
  • With your permission, we will provide your personal information to other companies so that they can market their products or services to you.
  • With your permission, we may also share aggregate demographic and other information regarding use of our Services with third parties for marketing and other purposes.

4. Access to your account

If your personal information changes, or if you no longer desire our service, you may update, amend, delete/remove, ask to have it removed from a public forum, directory or testimonial on our site or deactivate it by making the change on our member information page or by emailing our Customer Support at or by contacting us by telephone or postal mail at the contact information listed below.


By submitting your information to us, you are consenting to receive marketing communications from Provider and its third-party marketing partners. If, after you have shared your information with us, you decide that you do not want to receive marketing communications from Provider, you can discontinue the communications by emailing us at please include the phrase "opt out" (or similar language) in the subject heading, or by calling 1 (800) 935-7280. You may also send opt-out requests to the following address:

Petpremium, Inc 120 SW 8th Street Miami, FL 33130

If you have registered or submitted information under more than one email account, you must submit separate opt-out requests for each account.

We may provide information to third parties, and third parties may independently collect information about users. Information shared with, or collected by, these third parties is subject to those third parties' policies governing use and disclosure of personal information. Users should contact those third parties directly if they do not wish to receive communications from them, do not want those third parties to collect information about them, or wish to take any other actions with regard to such information.

6. Data Retention

We will retain your information for as long as your account is active or as needed to provide you the Services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

7. Other websites

Our Site may contain links to other websites. We cannot be responsible for their content or for personal information you may choose to share with them. Please note: any information you release directly to parties who provide services to us, such as any vendors who advertise on our Site or Services, may be subject to different rules of use or disclosure. We encourage you to investigate the privacy policies and practices of any third parties prior to disclosing personal information to them.

8. Security

Your privacy is important to us, and we take commercially reasonable measures to protect the security of the personal information we collect both during transmission and once we receive it. Because this site does not encrypt incoming e-mail, you should not send information that you consider highly sensitive through this Web site. We use commercially reasonable security measures to ensure that your personally identifiable information is not lost, misused, altered, or unintentionally destroyed. We also use software programs that monitor network traffic to identify unauthorized attempts to upload or change information, or otherwise cause damage. Except for authorized law enforcement investigations, no attempts are made to identify individual users or their usage habits. No method of transmission over the Internet, or method of electronic storage is 100% secure, however. Therefore, we cannot guarantee its absolute security.

When you enter sensitive information such as bank account or credit card information on our site, we encrypt the transmission of that information using secure socket layer technology (SSL). If you have any questions about security on our Web site, you can contact us by emailing us at

9. Disclaimer Notice

The Provider makes no claims, promises, or guarantees about the accuracy, currency, completeness, or adequacy of the contents of this Web site and expressly disclaims liability for errors and omissions in its contents. No warranty of any kind, implied, express, or statutory, including but not limited to the warranties of non-infringement of third-party rights, title, merchantability, fitness for a particular purpose and freedom from computer virus, is given with respect to this Web site, the Services or its links to other Internet resources.

10. Social Media Widgets

Our Web site may include, Social Media Features, such as the Facebook Like button [and Widgets, such as the Share this button or interactive mini-programs that run on our site]. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.

11. Single Sign-On

You may be able log in to our site using sign-in services such as Facebook Connect or an Open ID provider or you may be recognized when you enter a PAH Site. These services will authenticate your identity and provide you the option to share certain personal information with us such as your name and email address to pre-populate our sign-up form. Services like Facebook Connect give you the option to post information about your activities on this Web site to your profile page to share with others within your network.

12. Testimonials

We may display personal testimonials of satisfied customers on our site in addition to other endorsements. With your consent we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us by emailing us at

13. Referral

If you choose to use our referral service to tell a friend about our site, we will ask you for your friend's name and email address. We will automatically send your friend a one-time email inviting him or her to visit the site. Petpremium stores this information for the sole purpose of sending this one-time email and tracking the success of our referral program.

Your friend may contact us by emailing us at to request that we remove this information from our database.

14. Endorsement Disclaimer

When visiting our Site, your Web browser may produce pop-up advertisements. These advertisements are typically produced by other Web sites you visited or by third-party software installed on your computer. The Provider does not endorse or recommend products or services you may view when you receive a pop-up advertisement on your computer screen while visiting our site.

Reference in the Site to any specific commercial products, processes, or services, or the use of any trade, firm, or corporation name is for the information and convenience of the public, and does not constitute an endorsement or recommendation by the Provider.

15. Notice of changes

We may update this privacy policy to reflect changes to our information practices. If we make any change in how we use your personal information we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

16. Your California Privacy Rights.

Under California's "Shine the Light" law, California residents who provide personal information in obtaining products or services for personal, family, or household use are entitled to either: (1) a list detailing the categories of information shared and the entities to which such information was provided; or (2) to be notified of a mechanism by which a consumer may opt-out of having their information shared with third parties. We have elected the second option. To opt-out of having your information shared with third parties, please see instructions in Section 5 ("OPT OUT").

We use several security measures to protect your personal information from unauthorized access and use. These measures include computer safeguards and secured files and buildings. With this in mind it is important to understand that no security is impenetrable. We cannot guarantee that your information will not be intercepted during transition over the internet.

How can I limit sharing?

If you are a new customer, we can begin sharing your information 45 days from the date we sent the notice. When you are no longer our customer, we continue to share your information as described in this Notice. To limit sharing, please call us at 1-800 935-7280, oremail us at

Can I see my personal information?

Yes. You have the right to see and, if necessary, correct personal information. If you wish to review your recorded personal information, please email us at . Please include your name, address, telephone number, and policy number, if applicable and let us know what kind of information you want to see. If you see any mistakes, please let us know and we will review it. If we agree, we will correct our files. If we disagree, you may file a short statement of dispute with us. Your statement will be included with any data we disclose in the future.

For all policyholders Underwritten before March 1st 2021.

United States Fire Insurance Company Privacy Policy

PetPremium pet insurance plans are underwritten by United States Fire Insurance Company and administered by Fairmont Specialty Insurance Agency (FSIA Insurance Agency in CA), affiliates within the Crum & Forster Enterprise (collectively, "C&F" or "Crum & Forster")¹ and these Privacy Principles guide Crum & Forster's conduct in the collection, use, release and security of personal and confidential information it obtains as part of its business of providing, producing and servicing commercial and personal lines insurance products, including underwriting, policy administration, insurance claims adjusting, production, appraisal and loss control services. These principles define Crum & Forster's commitment to the privacy and integrity of the information it accumulates, manages and stores.

Who collects and has access to non-public personal information?

Personal information may be collected by and/or shared with employees of Crum & Forster or by any of Crum & Forster's authorized representatives, attorneys, or others who provide services to Crum & Forster in connection with providing, producing, and servicing its commercial and personal lines insurance products, such as claims administrators, independent appraisers, managed care providers, systems vendors, or similar service providers. Crum & Forster requires service providers to honor the privacy principles in the handling of non-public personal information obtained through its business relationship with Crum & Forster. Additionally, Crum & Forster may disclose information to third parties as allowed or required by law. For example, information may be released to comply with a statutory reporting requirement or in response to a subpoena or other order or inquiry of a court, regulator, or governmental agency or to fulfill C&F's obligations to its insurers or reinsurers.

Crum & Forster may make certain non-public personal information available to affiliate organizations or partners that provide goods, programs or services that will assist Crum & Forster in the servicing of your account and products it provides you. Crum & Forster uses very strict standards in determining which reputable companies become partners to ensure that such organizations are committed to the protection of visitors' privacy and committed to the goals of Crum &Forster.

Why does Crum & Forster need personal information and what does it do with it?

Crum & Forster limits the collection, disclosure, and use of customer information to only what is needed to properly produce, underwrite and service its insurance products, and/or to fulfill legal or regulatory requirements. Crum & Forster collects personal information solely for conducting its business of marketing, producing, underwriting, servicing, and administering its insurance products including, but not limited to:

  • Promoting insurance and pet related products
  • Producing business through its affiliates and producers
  • Underwriting and renewal of its commercial and personal lines insurance products
  • Claims handling and adjusting, including investigation and payment of claims
  • Claims administration and reporting
  • Fraud detection and prevention
  • Loss Control
  • Complying with the law and statutory reporting requirements
  • Business activities that Crum & Forster may legally undertake.

Crum & Forster does not sell information to any third parties.

What types of information are collected?

The type of information that Crum & Forster collects varies according to the insurance product involved and may include information C&F receives from you on applications and other forms; information C&F receives from your employer; information C&F receives from other sources such as motor vehicle reports or other insurance support organizations or medical providers.

Safeguarding Your Privacy

Access to non-public personal information is limited to those employees, and authorized representatives, attorneys and service providers of Crum & Forster, an affiliate organization, or partner who specifically need such information to conduct their business responsibilities. If you conclude your relationship with C&F, C&F will continue to safeguard your privacy in accordance with the standards described in this notice. C&F maintains physical, electronic, and procedural safeguards to protect non-public personal information.


If you have any questions concerning our Privacy Principles, please contact the General Counsel's Office at: Crum & Forster Attn: General Counsel PO Box 1973 305 Madison Avenue Morristown, New Jersey 07962

¹ Hartville Pet Insurance Group, C&F and Crum &Forster are trademarks of United States Fire Insurance Company.